In the midst of a great mess of messages from Covid-19 in a period of confinement due to the great global pandemic, we were inspired to create a campaign of positive messages on our social media.

We appropriate recurring phrases of famous people accompanied by a simple and friendly visual. Each message recalls one more day of confinement in our homes, but with the aim of provoking a little humor in this situation. In addition, taking advantage of the fact that users are more active than ever on social networks, we wanted to generate a positive impact.