The jewel of the automotive industry. The machined parts portrayed were treated in much the same way as items of jewellery; exclusive and unique. The sharpness of the images contrasts with the elegant application of a generous typography.

It was important to convey the confidence transmitted in the precision machining process and to emphasize on the website that Mebsa possesses complex machinery to produce their products, while focusing on appealing to a sophisticated, demanding clientele. We have used black and white contrasted images in the art direction process so as to emphasise form.