Hillrom Virtual Challenge

Every year, Hillrom brings the workers of the Spanish hub in a three-day event, where fun is combined with different presentations to evaluate the previous year's trajectory and present the challenges and objectives for the next one.

Our challenge was to create an interesting storytelling that related the values of the company with the attempt to energize and connect users during the hour that the activity lasted from each house and individually.


From MC Advertising we created the Hillrom virtual challenge. Under this idea we developed a phygital action, which consisted in sending to each home a physical KIT that had to be opened in the virtual game. This contained:

- A welcome card where the instructions and rules of the game were properly explained.

- A company corporate cup to be used during the "coffee break" of the event.

- A paperweight with a motivating sentence about the event.

- An envelope with the pot to write down the answers to the challenge in a physical way.

- An envelope with the results of the pot and medals recognizing the merits demonstrated in the questionnaire.

The virtual game was based on the advancing connected care and the values of the company. From an animated video with questions, each worker had to deal with different daily situations, in order to analyze different personal profiles and what skills they brought to the company. The three defined merits were: merit to commitment and respect, merit to responsibility and integrity and merit to results and fun.
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