Above Gold

This project involved a campaign to announce the design awards organised by the Art Directors Club of Europe (ADCE).

The graphic symbol of these awards is a star, and in this case the star has been reinterpreted from linear pieces of different colours that express that the true value of the awards lies in the creativity of all the works presented and not just the fact that only a few participants will win the gold prize (hence the "Above Gold" concept). The colours are also associated with the 5 award categories. The editorial piece, which comprises a compilation yearbook of the award-winning works, was presented in digital book format for iPads. Given the large amount of videos and audio-visual material in general, it did not make much sense to publish in a printed format.