Frankfood is an original, broad-based culinary. Its charismatic name gives rise to a play on words and from this we extruded a unique graphic system.
A custom typeface was created to develop the logo. Underlining was also used, in a style that echoes the idea of a sauce, and that accompanies brand identity in all the graphics. Words of specific relevance were underlined and patterns created. All these elements unify and enrich the visual system.