Diezdedos is a premium brand of extra virgin olive oil. It is also a unique product, as to make the oil, 5 different varieties of olives are grown in the same grove, each lending the oil its own accent and flavour.
The inspiration that launched the project was the land, visualised in a liquid format. This was combined with the idea of a fingerprint-like symbol, recalling the lines made by olive tree terraces on the land, and reflecting the brand name “Diezdedos” (Ten Fingers) in Spanish.
This is a "liquid logo" that takes on different forms in order to present the natural aspects of the product: the concentric shapes trace the contour lines of the area where the 5 varieties of olives are grown and from where Diezdedos obtains its oils.
They also represent the fingerprints that we relate to traditional working practices, the brand name and the signature olive oil concept, that ‘leaves its mark'.
MC Advertising developed the concept, the design of the identity, the packaging, the website and the catalogue. All the items use certain colours, carefully-selected typography and art direction that reflects the craft process.
