Comexi, a leading manufacturer of equipment for the flexible packaging conversion industry, entrusted us with one of its most important projects of the year: bringing to life its new Manel Xifra Boada technology centre, a comprehensive project involving the definition of branding, the creation of graphic applications, the signage of the centre and the organization of the opening ceremony.
Adapting and designing a creative, inspirational work environment in this 2,500 m2 space, through the conceptualization of its signage and key messages, was a genuinely exciting challenge for us.
The CTec is the core of the knowledge that expands to all the company’s activity. We produced the concept of “Expanding Knowledge” for this key space, which will be devoted to innovation, training, demonstration and consulting.
We adopted a cross-cutting approach to signage, bringing together functionality and image to create an immersive experience for users.
Our goals in designing this system were not to interfere with the dynamics of the factory, to facilitate the movement of users, to provide key information and to create an atmosphere that transmits the personality of Comexi and the CTec.
A spectacular opening ceremony
A major project like this one required a spectacular opening ceremony. At the agency we put together an internationally streamed audio-visual show to present the new space.
This is a project that breaks the mould, propelling Comexi towards a more technological future and accompanying it on a communicative level in all its successes.