“No Callem”
This campaign for Barcelona City Council focused on nightlife venues with the aim of raising awareness with respect to sexual aggression and abuse. Various nightspots and festivals in the city of Barcelona have given their support to the "No Callem" (Speak Out) movement, which defends freely-chosen, consensual sexual relationships. Let’s enjoy the party and the music!
Messages has been created to encourage women to identify various types of unwanted sexual molestation while promoting their sexual freedom.
The sexual objectification of women is perceived as an element of sexism and one that promotes sexual harassment and assault, although this is not always the case. This concept has to be approached carefully, so as not to criminalize the explicit sexuality of women.