• The founding partner of Bisgràfic is part of the agency’s management team
• Jordi Masferrer, CEO of MC Advertising, adds the new director to his solid structure, who will be part of the MC Squads project
Barcelona, 27 October 2020.- MC Advertising, an independent communication agency specialized in branding, strategy, digital marketing and graphic design, has incorporated Pep Alcàntara as creative director at its hub in Spain.
The agency has created the new MC Squads division, which consists on the creation of specialized and departmental work teams to be able to offer their clients a global service. In the words of Jordi Masferrer: "We find that the current market requires outsourcing communication to agencies capable of covering all communication needs with traceability, and that know how to adapt to the constant changes in the sector."
Pep Alcàntara, with more than 30 years of experience in the communication sector, has worked for national and international clients, offering them creativity and design to accompany them throughout the process of promoting their brands.
His work has been widely recognized with various international awards such as the Laus, HKDA Global Design Awards, ED Awards, German Design Award, Red Dot Design Awards and Graphis. He has also been a member of the Laus Awards Jury and has been a member of the Board of Directors of the ADG-FAD (Association of Art Directors and Graphic Designers).
In the words of Pep Alcàntara: "Very happy to be able to contribute to MC my way of working, approaching the work from the originality, with a carefree and fresh perspective."
With this signing, MC Advertising intends to continue guaranteeing the professionalism and the usual brilliance of its projects, through an agency that already had a long history and that this last year has had international projection opening its headquarters in Los Angeles.